The company’s history traces back to 1948 when Maria Disegna, a young widowed mother with five children to raise, began her commercial adventure from a stall at the market in the square of Bassano del Grappa. With extraordinary tenacity, Maria, perhaps unknowingly, was already charting the course that would lead to the creation of a solid international business.

The youngest of the children, Giorgio, vividly remembers his mother as an example of determination. Maria taught them the value of mutual support and resilience in the face of challenges. During those years, Maria rode kilometers on her bicycle every evening to ensure food was on her family’s table, while simultaneously leading the birth of a growing business.